Linee revenue methodology

How we estimate monthly revenue

Every pin on the map ships with a monthly revenue range — never a single number. The range is the output of a property-type-specific formula fed by the inputs we have (employee count, foot traffic, member count), with industry-standard assumptions filling in the gaps. The confidence badge tells you how much of the math came from real data vs defaults.

High

Every required input is from a measured / verified source.

Medium

Mix of real measurements and assumption defaults.

Low

All inputs are assumption defaults. Treat as a comparable range.

The four formulas

Per-employee

Workplace audiences (warehouses, offices, call centers). Weekly $/employee × employees × workdays/month × shift multiplier.

Per-visitor

High-traffic public venues (urgent care, hotels, laundromats, bars). Daily visits × conversion rate × avg spend × operating days/month.

Per-member

Recurring-attendance audiences (gyms, apartment complexes, universities). Members × monthly spend per member, with optional academic-year multiplier.

Comparables

Property types without enough data for a formal model. Flat low/high range pulled from Linee's internal placement history.

Per-type assumptions

Warehouse Distribution

Per-employee estimate

Weekly Spend Per Employee	$6.50
Workdays Per Month	22
Shift Multiplier	1.30×

· NAMA 2024 Industry Census — warehouse vending sites avg $1.30/employee/day
· Vendsoft 2023 placement survey — multi-shift sites +30% vs single-shift

Manufacturing Small Mid

Per-employee estimate

Weekly Spend Per Employee	$5.75
Workdays Per Month	22
Shift Multiplier	1.20×

· NAMA 2024 — manufacturing avg $1.15/employee/day
· Multi-shift bump from VendSoft small-factory study

Call Center Bpo

Per-employee estimate

Weekly Spend Per Employee	$5.25
Workdays Per Month	22
Shift Multiplier	1.15×

· Call-center NAMA breakouts — sedentary work bumps snack spend

Auto Repair Large

Per-visitor estimate

Daily Visits	80
Conversion Rate	18%
Avg Spend	$2.50
Operating Days	26

· Captive-wait audience (avg 90-min dwell) — higher conversion than retail
· AAA service-bay vending pilot 2022

Urgent Care

Per-visitor estimate

Daily Visits	120
Conversion Rate	15%
Avg Spend	$2.75
Operating Days	30

· CityMD 2023 patient-flow data — 100-150 visits/day typical
· Healthcare vending bands $2.50-3.00 avg spend (NAMA Healthcare 2024)

Veterinary Hospital

Per-visitor estimate

Daily Visits	60
Conversion Rate	12%
Avg Spend	$2.50
Operating Days	26

· AAHA 2023 clinic-volume survey — small-animal avg 60/day

Outpatient Surgery

Per-visitor + staff estimate

Daily Visits	45
Conversion Rate	20%
Avg Spend	$3.25
Operating Days	22
Staff Spend Daily	$3.00

· Ambulatory Surgery Center Association 2023 — pre-op family wait drives sales

Apartment Complex

Per-resident estimate

Member Count	220
Monthly Spend Per Member	$4.50

· Multifamily Vending Operators 2024 benchmark — $4-5/resident/mo

Student Housing

Per-resident estimate

Member Count	300
Monthly Spend Per Member	$7.50
Academic Year Multiplier	0.78×

· NACAS 2023 — student housing per-cap vend $7-9/mo
· Summer drop estimated at 22% of academic-year run-rate

Senior Living Independent

Per-resident estimate

Member Count	140
Monthly Spend Per Member	$3.00
Staff Spend Daily	$2.50
Employee Count	35

· Argentum 2023 industry data — assisted living spend skews staff-heavy

Hotel Motel Limited Service

Per-room-night estimate

Daily Visits	90
Conversion Rate	22%
Avg Spend	$3.50
Operating Days	30

· STR 2024 occupancy — mid-scale chains avg 65-70%
· Hotel ice-machine corridor vending NAMA 2023 — high after-hours capture

Bar Nightclub

Per-patron estimate

Daily Visits	180
Conversion Rate	8%
Avg Spend	$4.50
Operating Days	22

· On-premise vending pilots NYC 2022 — late-night impulse $4-5 avg

Truck Stop Independent

Per-traveler estimate

Daily Visits	350
Conversion Rate	10%
Avg Spend	$4.25
Operating Days	30

· NATSO 2023 — independent truck stops avg 300-500 vehicles/day

Car Dealership

Per-visitor + service-staff estimate

Daily Visits	110
Conversion Rate	16%
Avg Spend	$2.75
Operating Days	26
Staff Spend Daily	$3.50

· NADA 2024 — dealership service-bay throughput

Corporate Office Mid

Per-employee estimate

Weekly Spend Per Employee	$4.50
Workdays Per Month	22
Shift Multiplier	1.00×

· NAMA 2024 office vending census — $0.90/employee/day median

Multi Tenant Office

Per-tenant-employee estimate

Weekly Spend Per Employee	$4.25
Workdays Per Month	22
Shift Multiplier	1.00×

· NAMA 2024 — multi-tenant lobby vending consistent with single-tenant per-cap

Gym Mid Market

Per-member estimate

Member Count	1,200
Visits Per Week	3
Conversion Rate	8%
Avg Spend	$3.25
Weeks Per Month	4.33

· IHRSA 2023 — mid-market gym avg 1,000-1,500 members
· Member visit frequency 2.8-3.2/wk; post-workout protein bar conversion 7-9%

Laundromat

Per-visitor estimate

Daily Visits	150
Conversion Rate	12%
Avg Spend	$2.00
Operating Days	30

· Coin Laundry Association 2023 — 100-200 visitors/day typical
· Captive-wait audience (avg 60-min dwell) drives convenience-item buys

University College

Per-student estimate

Member Count	5,000
Monthly Spend Per Member	$8.00
Academic Year Multiplier	0.78×

· NACAS 2023 — campus per-cap vend $7-10/mo during academic year

Community College Trade

Per-student estimate

Member Count	1,800
Monthly Spend Per Member	$5.50
Academic Year Multiplier	0.78×

· NACAS 2023 — community college spend lower than 4-year (commuter mix)

Vape Smoke Shop

Comparable-venue range

Monthly Low Default	250
Monthly High Default	750

· Linee internal placements 2024 — vape shops vend impulse items with high markup
· Sample size too small for a formal per-visitor model

Fallback (any unknown type)

Comparable-venue range

Used when a location has no methodology yet — we surface a wide low/high comparable range and a low-confidence badge.